Last Updated: March 23, 2026
This Privacy Policy (hereinafter referred to as “this Policy”) is designed to clearly explain how Ulamiu collects, uses, stores, and protects your personal information through its website and other related channels. Please read this entire document carefully to fully understand our data processing practices and the rights you possess.
Ulamiu respects the privacy rights of every user and consistently adheres to the principles of “lawfulness, legitimacy, necessity, and integrity” when processing personal information. We are committed to providing you with a superior service experience while ensuring the security of your data.
I. Personal Information We May Collect
To fulfill our service objectives, we collect only the personal information that is necessary. Specifically, this includes the following categories:
• Basic Contact Information: Information you provide when registering an account, subscribing to newsletters, or completing forms on our website—such as your name, date of birth, email address, contact phone number, and mailing address.
• Transaction-Related Information: Transactional data generated when you make purchases on our website, including order details, payment records, and shipping/logistics information.
• Communication and Interaction Information: Content and related information you provide to us through customer service inquiries, feedback submissions, comments, messages, and other forms of interaction.
• Survey and Feedback Information: Data you voluntarily submit when participating in website surveys, such as your personal preferences, opinions, and suggestions.
• Usage Behavior Information: Records generated during your access and use of our website, including your IP address, device model, operating system, browser type, pages visited, duration of visit, etc. Such information is automatically collected using technologies such as Cookies.
• Third-Party Shared Information: Information about you obtained from public social media platforms or legitimate public databases, provided that you have consented to the sharing of such information.
You have the right to choose whether or not to provide the aforementioned information:
• Information required for core functions—such as order processing and service delivery (e.g., contact details and addresses)—is mandatory. Refusing to provide such information may prevent us from completing your transactions or fulfilling our services.
• Information related to surveys, feedback, and third-party sources is optional. Refusing to provide such information will not affect your ability to use the basic functions of our website or our shopping services.
II. Purposes of Personal Information Processing
The personal information we collect is used solely for the following specific purposes, in strict adherence to the principle of “minimum necessity”:
・ To process your orders, facilitate product delivery, and handle after-sales services and inquiries;
・ To manage your account, ensure login security, and keep your account information synchronized and up-to-date;
・ To verify payment details and ensure the compliance and security of financial transactions;
・ To analyze website usage data and optimize page design, user experience, and product/service offerings;
・ To conduct market research and user behavior analysis to enhance the precision and relevance of our services;
・ To send you personalized updates (e.g., new product announcements, promotional offers); you may unsubscribe from these communications at any time;
・ To address your complaints and suggestions, thereby fostering a positive and constructive user interaction environment.
III. Disclosure and Sharing of Personal Information
Unless we obtain your explicit consent, Ulamiu will not sell, exchange, or transfer your personal information to any unrelated third parties, with the following exceptions:
・ Disclosure of necessary information to our business partners—who assist us with logistics, payment processing, and other related matters—in order to complete transactions or provide services (such partners are bound by confidentiality obligations and are prohibited from using the information for any other purposes);
・ Disclosure of relevant information when required by applicable laws and regulations, or in response to mandatory directives issued by judicial or regulatory authorities;
・ Disclosure of information within a reasonable scope to protect the legitimate interests of Ulamiu, the personal safety and property rights of our users, or the public interest.
IV. Consequences of Withholding Personal Information
Certain website functions—such as account registration, online shopping, and after-sales support—require the provision of specific personal information. If you choose not to provide such information, you will be unable to utilize these specific functions; however, this will not prevent you from performing basic actions, such as browsing the website or viewing product listings.
V. Retention Period for Personal Information
We determine the retention period for personal information based on the specific purpose of the data processing and applicable legal requirements:
・ Transaction-related information (e.g., orders, payment records) will be retained for a period of three years following the completion of the transaction, or for as long as required to satisfy statutory retention obligations;
・ Account information and contact details will be retained until the date on which you choose to deactivate your account; following deactivation, such data will be deleted or anonymized in accordance with applicable regulations;
・ Usage behavior data, market research data, and similar information will be anonymized or deleted once the specific purpose for which they were collected has been fulfilled.
In the event that technical constraints prevent the complete deletion of data, we will implement measures—such as encryption and data isolation—to prevent unauthorized access to or use of such information.
VI. International Transfer of Personal Information
Your personal information may be transferred to regions outside your jurisdiction for storage or processing (e.g., for server backups located abroad or for assistance provided by cross-border partners). By submitting information through this website, you consent to such cross-border transfers.
Ulamiu implements security measures that comply with international data protection standards (such as data encryption and the execution of compliant transfer agreements) to ensure that your information remains adequately protected during the transfer and processing stages, in accordance with this Policy and applicable legal requirements.
VII. Rights to Deletion and Correction of Personal Information
In accordance with the Personal Information Protection Law and other relevant regulations, you have the right to request that we delete or correct your personal information (for example, when you discover that such information is inaccurate or incomplete):
• You may log in to your account to modify your basic information yourself;
• If you wish to delete your account or request the bulk processing of information, you may submit a written request using the contact details provided in this Policy. We will process your request and provide a response within 15 working days after verifying your identity.
VIII. Use of Non-Personal Information
Regarding information that has undergone anonymization (meaning it can no longer be used to identify specific individuals), Ulamiu may utilize such information for legitimate purposes—such as data analysis, market research, and product optimization—without the need to obtain your separate consent.
IX. Use of Cookies and Related Technologies
To enhance your service experience, we and our partners may employ technologies such as Cookies and Web Beacons to collect information. Specific details are outlined below:
• Cookies: Small files stored on your device used to identify browser preferences, record login status, and similar functions. You may refuse or delete Cookies via your browser settings; however, doing so may affect the functionality of certain features (such as automatic login or shopping cart persistence);
• Web Beacons: Electronic identifiers embedded within web pages or emails, used to track visitor counts and confirm the delivery status of information;
• Clickstream Data: Records of your browsing path, time spent on specific pages, and similar metrics, which help us optimize our website navigation and content layout.
We utilize the aforementioned technologies solely to collect necessary information and do not employ them to track user behavior across different platforms or for the purpose of targeted advertising.
X. Your Rights and Choices
(I) Account Information Management
You may log in to your account at any time to view, modify, or supplement your personal information, thereby ensuring that your information remains accurate and up-to-date.
(II) Communication Preferences
・You may opt out of receiving promotional communications by using the “Unsubscribe” link found within our marketing emails.
・Even if you unsubscribe, we may still send you necessary notifications related to your account or orders (such as shipping confirmations or account security alerts).
XI. Information Security Safeguards
Ulamiu places a high priority on data security and has implemented a multi-layered security protection framework:
・We employ SSL encryption technology to ensure the security of information during transmission.
・Data is stored on dedicated servers protected by firewalls, accessible only to authorized personnel.
・We conduct regular security audits and risk assessments to mitigate the risks of data leakage, loss, or alteration.
Please note that internet transmissions carry inherent security risks; therefore, even with the measures outlined above, we cannot completely eliminate the possibility of data leakage. In the event of an information breach caused by force majeure events, cyberattacks, or other circumstances beyond our direct control, Ulamiu shall not be held liable; however, we will take prompt remedial action and notify you accordingly.
XII. Protection of Minors’ Privacy
We do not knowingly collect personal information from minors. Should we discover that we have inadvertently collected such information, we will delete it immediately. If you are the legal guardian of a minor and believe that we may have collected information regarding your ward, please contact us using the contact details provided in this Policy; we will cooperate to verify and address the matter.
XIII. “Do Not Track” Signals
Ulamiu does not track user behavior across different websites or platforms for the purpose of delivering targeted advertisements; consequently, we currently do not respond to “Do Not Track” signals sent by web browsers. Should we decide to adjust this policy in the future, we will provide notification via an announcement on our website.
XIV. Changes to the Privacy Policy
This Policy may be revised periodically to reflect updates in applicable laws and regulations or changes in our business operations. The revised version will be posted in a prominent location on our website, and the “Last Updated” date will be revised accordingly.
・Minor changes (e.g., textual edits, formatting adjustments) will become effective immediately upon publication.
・Major changes (e.g., the collection of new types of information, changes to the purpose of data usage) will be brought to your attention via pop-up notifications, emails, or similar means; such changes will become effective only after you have explicitly acknowledged and consented to them.
We recommend that you review this Policy regularly to stay informed about our latest privacy protection practices.
XV. Contact Us
If you have any questions, complaints, or requests regarding data processing under this Policy, you may contact us via the following methods:
Company Name：THIRTEEN CAPITAL LTD
Email: [email protected]
Mailing Address: 8 Hewell Road, Barnt Green, Birmingham, England, B45 8NE
